Hearts & Hands Fundraiser for True North Aid

medium indigo

medium indigo

For the month of October and November 25% of the sales of our online preorders of our Organic Merino Fingering, Organic Merino Sport and Organic Merino Worsted in all the indigo colourways will go to True North Aid as part of the Hearts & Hands campaign. Our indigo colourways include ‘medium indigo’, ‘dark indigo’, ‘water’ and ‘indigo splash’



indigo splash

indigo splash

dark indigo

dark indigo

About the Hearts & Hands campaign for True North Aid

Many indigenous women in remote northern communities must travel long distances to give birth, often doing so without the in-person love and support of their families and loved ones. As well, the financial challenges of providing for a newborn are amplified in these communities where infant clothing and basic needs like diapers are incredibly expensive. Imagine how comforting a baby layette bag of handmade woolens, a few necessary store bought baby goods and a personal note of congratulations and encouragement would matter to a new mom?

Love, support and hope matter.

There are many ways you can get involved and together with True North Aid, we can make a difference, one stitch at a time:

Join knitters across Canada in combining our love of fibre craft and our humanitarian concerns to support new indigenous mothers and families, while at the same time generating a powerful wave of fibre arts driven fundraising for our friends doing amazing work at True North Aid.

  • Create and donate baby booties, hats, blankets etc

  • Sign up as a drop off site and mail in site for completed handmade donations

  • Sign up as an online or in-person fundraiser (Dyers, Designers, Local Yarn Stores, Guilds, Groups) ~ THIS IS WHAT WE DID HERE AT EVERLEA ~

  • Make a tax deductible financial contribution directly to True North Aid via THIS LINK

Mission and Goals

  • create clothing through knit, crochet and makers for newborn Indigenous children

  • collect donations of food, formula, diapers etc. to support moms when they return to their communities.

  • personalize notes for new moms congratulating them on the birth of their child

  • provide awareness about new moms living in the north and ways to support them

How can you get involved and help make an even bigger difference you ask? Follow SUBCULTURE Yarn on social media (Instragram and/or Facebook) to stay on top of news and updates in our craftivism project with True North Aid! We will be posting updates on our progress and sharing event information as we go! Share this page, let your local yarn store know about it, repost and share our social media posts, invite your friends, knitting and crochet group members and anyone who might be interested in contributed their fibre arts energy to this exciting project!

On social media, please make sure you tag your related posts with @subcultureyarn and #subcultureyarncraftivism so we can share in celebrating your energy and contribution to this project!

Janna ValleeComment